Personal Branding – Insights from My Session at MSME Mahotsav, Mumbai

Mumbai, September 2025:

On 17th September 2025, I had the privilege of delivering a session on Personal Branding at the MSME Mahotsav, held at Nesco, Mumbai. The event was buzzing with energy as more than 500 MSMEs came together under one roof to discuss growth, challenges, and the future of entrepreneurship in India.

It was truly inspiring to see the passion and drive of our MSME community — the backbone of India’s economy. With over 63 million MSMEs in India, employing more than 200 million people, this sector is not just contributing to GDP but shaping the nation’s future.

🚧 The Challenges MSMEs Face Today

Running an MSME is never easy. Entrepreneurs face challenges such as:

• Fierce competition from bigger brands with deeper pockets.

• Struggles with visibility and recognition in crowded markets.

• Difficulty in building trust with new customers.

• Limited access to capital, networks, and opportunities.

And in this noisy, digital-first world, even the best product or service can get lost if people don’t know you, trust you, or remember you.

🔑 Why Personal Branding is the Solution

This is where Personal Branding becomes a game changer.

For MSMEs, the most valuable asset is not just machinery, capital, or manpower — it is Trust. And trust today is built through your personal brand.

Your personal brand:

• Builds credibility faster than any ad campaign.

• Creates visibility even in competitive markets.

• Brings loyal customers who choose you over bigger brands.

• Opens doors to collaborations and opportunities.

💡 How We Can Help MSMEs Build Strong Personal Brands

At DigitalFlexy Solutions, we are passionate about helping MSMEs grow not just their businesses, but their presence and influence.

We support entrepreneurs by:

• Crafting their unique story that sets them apart.

• Building their digital identity through social media, websites, and content.

• Positioning them as thought leaders in their industries.

• Creating visibility strategies that turn small businesses into recognized brands.

Because in today’s world, people don’t just buy a product — they buy you.

🚀 Summary

Personal Branding is no longer a luxury. It’s a necessity for every entrepreneur who wants to survive, grow, and lead in this fast-changing landscape.

Your story. Your values. Your voice. That is your true brand. And that is what will carry your business forward.

💬 If anyone is interested in conducting a session on Personal Branding for your organization, college, or business community, I’d be happy to help.

And if you are an individual who wants to build your own personal brand, I’d be glad to guide you on that journey too.

👉 Let’s build brands that people remember, respect, and recommend.

✍️ About Me:
I’m Jayant Deshmukh – Author of multiple books (Prompt Engineering, Digital Transformation, AI Powered Project Management), PMP-certified professional, AI Consultant, Social Media Strategist, and Co-Founder of DigitalFlexy Solutions. With a BE in Computer Science, PG in Banking, and CDAIO from ISB, I’ve worked with global banks, financial institutions, and corporates to drive digital transformation.

#MSME #PersonalBranding #Entrepreneurship #Trust #DigitalFlexySolutions #JayantDeshmukh